EPISODE 02
MUMAMOO
✦
A PODCAST ABOUT NEW PRODUCT DEVELOPMENT AND SMALL BUSINESS SUCCESS WITH AUSTRALIAN MUMS AND FIRST TIME FOUNDERS
✦ A PODCAST ABOUT NEW PRODUCT DEVELOPMENT AND SMALL BUSINESS SUCCESS WITH AUSTRALIAN MUMS AND FIRST TIME FOUNDERS
02
WITH CHARLOTTE CHAMBERS
LISTEN NOW ON SPOTIFY OR APPLE PODCASTS —
Charlotte Chambers is a mother to two boys and the co-founder of mumamoo, an Australian made infant formula and toddler milk.
In today's episode we chat about Charlotte's experience starting a brand with three other friends, how they secured 200 retail stores before launch and ways they're leaning into the ecommerce side of the business with subscriptions, a model often used for toilet paper and coffee.
Charlotte shares how she and her co-founders have figured out marketing tools like Facebook ads, Klaviyo and Canva but also outsource a lot of other areas that they're not proficient in to keep wages low and maximise their precious startup budget. Mumamoo has revolutionised the formula market, turning a once stale category into something fresh, authentic and 100% Australian.
You can support this incredible mum-founded brand by joining their Instagram community here, purchasing a tin online or popping into your nearest Chemist Warehouse - their first national retailer - congratulations ladies!
PREGNANCY, BIRTH, POSTPARTUM OR BABY PRODUCT STORIES
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PREGNANCY, BIRTH, POSTPARTUM OR BABY PRODUCT STORIES ✦
